Ah, Wisconsin, LLC (hereafter Ah, Wisconsin), filed our 42-57 logo and the words, Two Paths One Door, for federal trademarks and we were awarded the same in 2014 and 2015.  After five years of consecutive use, the United States Patent and Trademark Office designated these trademarks as “incontestable.”

We continue to protect our brands. Ah, Wisconsin used images in the public domain and made them our own by selling merchandise under a similar symbol and obtaining trademark rights for that symbol through its use.  Our trademark protects the category of goods and services provided in association with the 42-57 and Two Paths One Door brands against corporate marks, images or logos that could be confused with, or dilute, what we offer. 

Before we created these brands in 2012, the Hwy 42 and Hwy 57 road signs were not used on goods and services, particularly in combination.  Ah, Wisconsin has worked hard to create its brands, and within that we created a unique meaning for 42-57 that goes beyond the highway shields.  Companies have tried to copy and reap the benefits of Ah, Wisconsin’s goodwill as a brand by using the same or similar road signs as our trademark. If this dilutes our brand, or if a person could be confused by another product on the market similar to ours, then by law, we must address the issue to protect our trademark rights.

Trademark law is intended to protect against consumer confusion, and Ah, Wisconsin enforces its trademark rights to ensure that consumers are not confused into believing that copycat and counterfeit goods originate from Ah, Wisconsin.  We take pride in our brand and its inherent goodwill.  Thus, we take steps to ensure that consumers can continue to trust that these items are from Ah, Wisconsin, when they buy items bearing such marks.